Videocon d2h launches direct to mobile app

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 31, 2015
The app is currently available only for d2h subscribers, at an additional cost of Rs. 60 per month.

Videocon d2h has launched a mobile TV app, in an effort to increase its over-the-top (OTT) services. The new app, called Direct to Mobile TV, will allow subscribers to watch television on mobile phones. This app is available only for Videocon d2h customers.

Saurabh Dhoot

Anil Khera

The app gives access to 70 select live TV channels along with 3000 movies and videos, claims Videocon. The list of available channels includes entertainment, news and regional channels. The company's d2h subscribers can use the app at an additional cost of Rs. 60 per month.

Saurabh Dhoot, executive chairman, Videocon d2h, says, "We are happy to be on the leading edge of India's OTT revolution with this launch. It's an important move for Videocon d2h, as we strengthen our commitment to introduce new technologies to our subscribers, allowing them to have a robust and enhanced experience while viewing our content. We are confident that an increasing number of consumers will enjoy this offering in the days to come."

Anil Khera, CEO, Videocon d2h, adds, "With our new app, Videocon d2h's subscribers will never have to miss their favourite shows while on the move. We believe it affirms our continuous focus on innovation and our ability to deliver high quality solutions and services. We are sure that this mobile TV app will be of great interest to our viewers and will ensure our prominent presence in the OTT space."

This service includes features like programme guide, show reminders and social media integration and a 'What's Hot' section. The service targets working professionals, shoppers and students, who spend time outside their homes.

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