Indian fashion footwear brand Metro Shoes has launched a digital campaign, called 'A Night Market Sale', that is offering a unique experience to its customers. It gives consumers online an exclusive access to shop at Metro Shoes' end of season sale, before it goes offline (in stores). The sale began on July 27, at 10 am, and shall continue through this week.
Commenting on the campaign, Alisha Malik- vice president, digital, Metro Shoes, says, "Metro's online Night Market Sale is an exciting proposition, and we are happy to be the torch-bearers of this initiative. This would also mark Metro's first concerted 360-degree campaign for its EOSS, both online and offline. The campaign has been splashed across social media platforms like Facebook, Instagram, Pinterest and Twitter. It is heartening to see that this activity has captured the interest of customers and influencers alike. This is our kick-off campaign, and we'll keep going with other activities throughout the year."