Where there's brand Nike, there has to be adrenaline rush. But, contrary to its other ads which show people excelling at a sport or giving it their all and pushing limits, the brand's new Korean ad is built around 'quitting'.
The ad features a retired Korean soccer star Lee Young-pyo, in multiple roles, visiting grounds, courts and arenas telling young athletes to give up, because sports is 'a waste of time', 'a big distraction', 'won't help you' and that they should learn their limits; basically, representing elements of society that want to stop budding professionals.
The ad has been conceptualised by Wieden+Kennedy Tokyo. Even though it caters to a specific audience, it has garnered 1.7 million views on YouTube, since its release on August 25, 2015. The ad has also been shared on social media websites like Twitter and Facebook, creating buzz.