Viral Now: Nike: Just Quit It

By Aakriti Shrivastava , afaqs!, New Delhi | In Digital | September 08, 2015
The brand's new ad for the Korean audience focusses on silencing the naysayers.

Where there's brand Nike, there has to be adrenaline rush. But, contrary to its other ads which show people excelling at a sport or giving it their all and pushing limits, the brand's new Korean ad is built around 'quitting'.

The ad features a retired Korean soccer star Lee Young-pyo, in multiple roles, visiting grounds, courts and arenas telling young athletes to give up, because sports is 'a waste of time', 'a big distraction', 'won't help you' and that they should learn their limits; basically, representing elements of society that want to stop budding professionals.

However, Young-pyo is seen in a boxing ring, saying, "You don't listen anyway." The ad then shows how the young players excel at their respective sports, ending with the brand's message, 'Just Do It'.

The ad has been conceptualised by Wieden+Kennedy Tokyo. Even though it caters to a specific audience, it has garnered 1.7 million views on YouTube, since its release on August 25, 2015. The ad has also been shared on social media websites like Twitter and Facebook, creating buzz.

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