In what Zee claims to be a first on Indian television, viewers will be able to vote for their favourite reality TV contestant through a 'Google Search'. With the idea to make voting easy and technology-friendly, Zee TV has introduced a search-based mechanism that will simplify the voting process of 'Dance India Dance Season 5'. A viewer can log on to Google, search for DID 5 and vote for his/her favourite contestant on the voting panel appears below the search bar.
In the digital space, Zee has earlier implemented concepts such as 'Missed Call' voting, incentivised voting - by offering viewers a Freecharge voucher for additional talk time - and Twitter and Facebook voting for DID 4, 'Zee Rishtey Awards', and 'DID Super Moms'.
James Rothwell, head of Social Marketing, Google Asia Pacific, says, "We've partnered with Zee TV to launch Google Search Voting platform in India through the show 'Dance India Dance', and you can vote for free for your favourite contestants on Google from your phone, tablet or desktop."