'Search and Vote' says Zee

For DID5, Zee TV has introduced a platform where viewers will be able to vote for their favourite contestant through 'Google Search'.

In what Zee claims to be a first on Indian television, viewers will be able to vote for their favourite reality TV contestant through a 'Google Search'. With the idea to make voting easy and technology-friendly, Zee TV has introduced a search-based mechanism that will simplify the voting process of 'Dance India Dance Season 5'. A viewer can log on to Google, search for DID 5 and vote for his/her favourite contestant on the voting panel appears below the search bar.

Each Google account is permitted 20 votes per week to either one or many contestants. The show is now down to eleven contestants.

In the digital space, Zee has earlier implemented concepts such as 'Missed Call' voting, incentivised voting - by offering viewers a Freecharge voucher for additional talk time - and Twitter and Facebook voting for DID 4, 'Zee Rishtey Awards', and 'DID Super Moms'.

Sorbojeet Chatterjee, marketing head, Zee TV, says, "With every successive season of DID, the objective is to simplify the voting process for our viewers. The innovation on a global platform like Google will not only encourage wider participation, but also give viewers an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same."

James Rothwell, head of Social Marketing, Google Asia Pacific, says, "We've partnered with Zee TV to launch Google Search Voting platform in India through the show 'Dance India Dance', and you can vote for free for your favourite contestants on Google from your phone, tablet or desktop."

Have news to share? Write to us atnewsteam@afaqs.com