Salt Brand Solutions has won the mandate to handle mainline and digital communication for Bombay Realty, the realty arm of the Wadia Group. The win comes on the heels of a multi-agency pitch process conducted in August. Salt Brand Solution's first task will be to drive the communication for luxury residences in the company's flagship project, Island City Center (ICC).
Jeh Wadia, managing director, Bombay Realty, shares, "It has been an active year at ICC with construction in full swing of both the towers ONE ICC & TWO ICC. The time is just right to communicate these key developments to buyers and Salt is the right partner for the strategy and communication efforts for the brand. Salt's work showcased the right balance of strategy and creative and a sound understanding of luxury branding."
Siddhartha Singh, CEO, Salt Brand Solutions, adds "This is a great opportunity for Salt. What is exciting is that the mandate goes beyond just packaging the offering in the conventional sense, to creating a holistic experience online and on-ground as well. Bombay Realty's ICC is unique in that it offers true luxury for the home-owner who is not willing to compromise in any way. The campaign will build on this aspect."