Multi Screen Media (MSM), which owns and operates the Sony network of television channels in India, has announced a strategic partnership with NBCUniversal International Distribution. The agreement will enable MSM's Sony PIX to have access to Universal Pictures' new US theatrical releases, in addition to other titles from the studio's vast film catalogue.
This strategic multi-year deal will give Sony PIX access to Universal's latest movie releases such as 'Fast & Furious 7', 'Jurassic World', 'Ted 2', 'Pitch Perfect 2' and 'Minions', as well as the first instalment of franchise movies such as 'Jurassic Park',' The Mummy', Fast & Furious', 'The Hulk' and 'Despicable Me'. The list also includes other titles such as 'Gladiator', the first three films in the 'Rambo' franchise, 'King Kong', 'Schindler's List', 'Ted' and 'Notting Hill'.
NP Singh, chief executive officer, Multi Screen Media, says, "With access to Universal's movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX."
Saurabh Yagnik, EVP & business head, Sony PIX, adds, "Sony PIX is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter. We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBCUniversal is another step in consolidating our leadership position."
Belinda Menendez, president, NBCUniversal International Distribution & Networks, in a statement, said that the company saw tremendous growth potential in India, and that the deal reinforces how important the market is to NBCUniversal.