afaqs! Creative Showcase: Paper Boat: Revising life's lessons

Hector beverages-owned ethnic drinks brand, Paper Boat, has rolled out a set of ads that play on the brand's philosophy of 'Drinks and Memories'. The videos, titled 'What papa taught me', 'Waiting for Ma' and 'Dadi's magic trick', show people reminiscing about the tricks of eating fruits that their elders taught them in their childhood. Thanks to Paper Boat, they can relish the same taste and memories, without putting in the effort.