Star India's Gunjan Soni joins Myntra as CMO and head, international brands business

Myntra, an online shopping platform for fashion brands, has appointed Gunjan Soni as its chief marketing officer and head, international brands business. She will join Myntra in December.

Prior to Star India, Soni was a partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore and Bhutan. She is credited for starting McKinsey's scientific marketing practice for India.

Speaking on the appointment, Ananth Narayanan, CEO, Myntra, says, "Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country."

Commenting on her new assignment, Soni says, "It's a privilege to be working with a team that is changing and shaping 'New India' so fundamentally. As I come in, I would like to take brand Myntra to an iconic status in fashion - not just through traditional marketing, but by applying data and technology to transform consumer experience on personalisation and social to the best in the world! I am also excited to bring many new international brands to Indian consumers."

Soni is an MBA from XLRI, Jamshedpur, and has also worked with Infosys as a software engineer at the beginning of her career.