Tonic Media has been appointed the digital media partner for Viacom18 LIVE and Radio Mirchi. These businesses were won following multi-agency pitches. Tonic's responsibilities extend across online campaigns and social media and digital strategies for the two brands.
Viacom18 LIVE awarded the duties for five of its international properties and events to Tonic. It engages with consumers through large-format, live properties such as Emerge, MTVI Xtreme, MTV Bollyland, MTV Indies Spiro and Comedy Central Chuckle Festival, among others. The entertainment network has built several IPs and engagement platforms since its inception in October 2012.
In addition to providing strategic insights, the agency will use a 360-degree approach to help these brands reach out to their target audience and connect with them through content marketing.
Tonic Media is an integrated digital marketing agency with offices in India and Dubai. The agency has a roster of clients across sectors that includes the bouquet of channels in the MSM Group, premier basketball league NBA (India), FMCG brand Nutralite and QSR brand McDonald's' India, among others. The agency claims to have worked with over 200 clients across the globe.