afaqs!

Happy Creative wins CredR's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 20, 2015
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The agency will build CredR's, the online marketplace for buying and selling used vehicles, outreach in India.

CredR, an online marketplace for buying and selling used vehicles, has appointed Happy Creative Services as their marketing communications agency. The Bengaluru-based creative agency will handle the marketing and brand communications mandate for CredR across its operational cities in India.

happy logo

CredR

Praveen Das

The pre-owned two-wheeler marketplace amounts to 15 million annually, which is a huge potential in this segment.

Elucidating on the partnership, Vitasta Kaul, creative head at CredR, says, "We are excited to engage with Happy Creative Services as they echo the modern, urban language that we wish to speak in."

Commenting on the win, Praveen Das, co-founder and CCO, Happy Creative Services, states, "CredR has tapped into a large unorganised market. The confidence CredR has in its service is inspiring. It gives us a great starting point to design a new brand identity for the company and devise a brand strategy that will drive its go-to market campaign."

Incepted in 2014 by Nikhil Jain, Nittin Mittal and Sumit Chhazed, who are graduates from IIT Bombay, CredR is an online platform for buying and selling of pre-owned automobiles. It currently has a presence on various social media platforms and has conducted offline campaigns, ATL and BTL marketing activities. Serving Mumbai, Pune, Delhi, Hyderabad and Bengaluru, CredR will soon expand its operations to 10 more cities by the end of this financial year.

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