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"If pitches ever get abolished, Kulzy will help clients pick agencies": Bobby Pawar, investor, Kulzy.com
The second in a series of stories around the industry bigwigs who have invested in Kulzy.com. Today, we bring you a quick chat with Bobby Pawar, managing director and chief creative officer, South Asia, Publicis Worldwide.
Bobby Pawar, managing director and chief creative officer, South Asia, Publicis Worldwide, on Kulzy.com, a platform he has invested in. Kulzy.com is a data-driven networking platform for the ad-media-marketing community.
Edited Excerpts.
This business is about ideas. What I love about Kulzy is that it can create a community around ideas. Every piece of work is done by a community of people - craftsmen who have contributed to it. It includes accounts guys, the agency team obviously, the production house... myriad people. Kulzy helps us create a network around these people. Kulzy can become the social media of ideas, as many people are linked to a single piece of work.
Kulzy, thus, is great for people who want to switch jobs. They can see which agency is doing what kind of work, check which creative director is doing good work... they can decide who they want to go work for.
At the same time, it is great for clients. Say, they see an ad and go, 'Oh, I love this work; who are the people behind it?' They can find out on Kulzy. They can find out not just about the agency, but also about the people who've worked on the campaign. That just makes things 'richer'.
If pitches ever get abolished, Kulzy will make it easy for clients to pick an agency. They can just come and take a look at the roster of work that the agency has done. If they feel, 'Hey these are the kind of people we want on our brand', they can go ahead and approach those people.
It makes it easier for production houses too. You can find out who the line producer, music director, art director, or even the make up artist or hair person, on a particular ad was. And if the production house is looking for that kind of look, it can go ahead and hire them. Finding the right talent for the right thing becomes a whole lot easier.
Kulzy is an idea that can help us give back to the industry. I have received so much from this industry. For me, investing in Kulzy is like giving back to the industry.
As told to Ashwini Gangal