GroupM's Tanushree Radhakrishnan joins ZenithOptimedia

ZenithOptimedia has appointed Tanushree Radhakrishnan as senior vice-president, product standardisation and programmatic agenda. She comes on board with over 12 years of experience, across varied areas such as display, search, social and mobile.

In her new role, she will report to Tanmay Mohanty, managing director, ZenithOptimedia Group's digital companies Performics and Resultrix. Her last stint was with GroupM India where she was the digital head, MEC North.

Commenting on the new appointment, Mohanty says, "Radhakrishnan will help the Group deliver holistic value to clients, and help develop a 360-degree offering basket in line with the Live RoI philosophy. The Group is witnessing unprecedented growth all around, with increase in spends from existing clients, the rush of new business, as well as talent. There is a lot of vibrancy and energy flowing within. I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high RoI for clients."

Expressing her thoughts, Radhakrishnan says, "After five great years during my earlier stint, I'm excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. I am thrilled to set up and lead their programmatic offering and product standardisation, which is the need of the hour, and will help us add value to our clients. It's indeed a splendid opportunity to work with people who have a great vision and contribute to bring the ZOG Live RoI philosophy to life."

Radhakrishnan is a graduate in Accounts and Economics from the Indira Gandhi National Open University, and has worked with companies such as Webchutney, Carat Media and ABN Amro. Radhakrishnan started her career in audit and planning at ABN AMRO in 2001. After a two-year run in Finance, she pursued an MBA in Advertising and Communication from EMPI. She interned with Carat Media, in early 2005, followed by her stint at Webchutney, the same year as SEM analyst. She joined Performics in 2008. She has been involved with performance campaigns for clients and maximising return on interest (RoI) for them. She has worked with brands across categories, with companies like Makemytrip, Airtel, HP, Nestle, ICICI, Microsoft, Citibank, and Aviva.