Presentation: 100 trends to watch out for in 2016: JWT

The report helps brands preview emerging trends and understand the cultural shifts that have inspired them.

The trends forecasting consultancy The Innovation Group, a part of Walter Thompson Intelligence, released its Future 100: Trends and Changes to Watch in 2016 report, which features original analysis and insights on the most dynamic trends in the year ahead.

In the second annual report, the 100 trends are categorised across 10 sectors, including culture, tech and innovation, brands and marketing, and lifestyle, and exploring everything from post-hipster visual irony and sustainability nagging to cannabis culture and holographic healthcare.

Presentation: 100 trends to watch out for in 2016: JWT

"In 2015, we've seen that consumers are joining the dots in multiple areas of their lifestyles, taking a holistic approach to brands and consumption, and we expect this to strengthen in 2016," says Lucie Greene, worldwide director of the Innovation Group. "Diet, beauty, well-being, mind, body, fitness -- all are viewed by the consumer as one big ecosystem to maintain. Brands, once judged on their desirability and products, are now being judged on their value systems, on whether they are innovators, on whether they are promising to change the world."

The report helps brands preview emerging trends and understand the cultural shifts that have inspired them, providing context for why these changes are happening, and analysing what this means for brands who want to stay on the cutting edge of what engaged and informed global consumers care about.

The key trend highlights from each sector include un-tabooing womanhood (culture), neuromarketing, inhalable cocktails (food and drinks), freckles (beauty), satellite retail (retail), stool banking (health), grow-with-you toys (toys) and extreme dining (luxury).

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