Outdoor advertising agency Kinetic has unveiled a new logo. An official note from the agency states that the new logo not only signifies movement and the agency's innovative, creative, fun and bold spirit, but also stands out as a perfect amalgamation of the properties put together.
Unlike the old logo, which had a dual colour scheme of white and black, the new logo has green, turquoise and pink colours which represent the five pillars of Kinetic -- agile, focussed, innovative, passionate and responsible.
As per the agency, the new design is a timely and effective symbol, of its new programmatic offering.
Kinetic is a planning and buying out-of-home media and its mission is to pull forward, and make real, the future possibilities of the world of out-of-home communications. It is a WPP-owned company and part of the tenthavenue performance marketing division. Kinetic in India, works with over 100 client partners across 18 offices.
In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz.