MEC has won the integrated media mandate for global technology provider GoDaddy. The agency will handle GoDaddy's media and digital analytics, and will provide business insights globally.
The company has been working with MEC in India and the UK since March 2014. The new agreement will now take their association to global markets. The business will be led out of MEC New York, with support from its San Francisco office.
Marla Kaplowitz, CEO, MEC North America, says, "GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energised by the company's ambitious drive globally and excited by the challenge to deliver creative media solutions built for today's digitally-enabled world."
Currently, GoDaddy serves more than 13 million customers in 42 markets across 37 countries around the world. With headquarters in Scottsdale, the company has facilities across 14 other locations in the US. Globally, it is present in countries like Australia, Brazil, Canada, India, Mexico, Singapore, Netherlands and the UK.