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Regional channels had 82 per cent share in television advertising in this category; English was the top language.
The TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the properties and real-estate category, on different platforms, between January and June, 2015. The report looks at advertising in television, print and radio, with the entire analysis based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.
According to the report, advertising for properties and real-estate advertising on TV rose by 17 per cent during January-June, 2015, as compared to January-June, 2014. Advertising on radio and print declined by 8 per cent.
View the full report: