TAM AdEx: Non-metro cities had 59 per cent share of print advertising in the properties and real-estate category

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | January 27, 2016
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Regional channels had 82 per cent share in television advertising in this category; English was the top language.

The TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the properties and real-estate category, on different platforms, between January and June, 2015. The report looks at advertising in television, print and radio, with the entire analysis based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.

According to the report, advertising for properties and real-estate advertising on TV rose by 17 per cent during January-June, 2015, as compared to January-June, 2014. Advertising on radio and print declined by 8 per cent.

The Amarprakash Group

The Amarprakash Group, Future E Estate and Amarprakash Developers were in the list of the Top 10 advertisers for TV and Radio. The west zone topped the zonal share with 34 per cent share of category advertising in print. In the same medium, English was the top language for ads with 60 per cent share of properties/real-estate advertising.

View the full report:

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