Ratings on the go; BARC mobile app ready

The app has subscriber and non-subscriber versions; will provide channel/programme viewership data by genres.

The Broadcast Audience Research Council (BARC) India has launched the BARC India Mobile App. It is now available for download on both the Android Play Store and the IOS App Store.

Ratings on the go; BARC mobile app ready

The app has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app aims to provide easy access to channel/programme viewership data by genres, thus making TV viewership data easier to consume.

"Our intent was to make the whole process of consuming TV viewership data easy and on the go. With the launch of BARC India Mobile App, we have moved a step closer towards that. I am sure that this easy to navigate BARC India app will give both our subscribers and non-subscribers great user experience," says BARC India CEO Partho Dasgupta.

For details of the app's features, capabilities, system requirements click here.

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