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Goafest 2016: JWT wins three Gold Abbies

By Suraj Ramnath , afaqs!, Mumbai | In Advertising | April 08, 2016
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The agency went on to win the Abbies under Radio Single, Public Relations and Brand Activation categories.

In the Radio Single category, JWT went on to win a Gold for the Godrej Dual Video Door Phone (MAMA) in sub-category 5c: Household and Business Appliances.

Goafest 2016

In the Print Craft category, Taproot Dentsu bagged a Gold Abby for Indian Outdoor Advertising Association (Newspaper Works Best In Outdoor; Radio Works Best In Outdoor; Television Works Best In Outdoor; Digital Works Best In Outdoor) in sub-category 24G: Best Use Of Photography.

Goafest 2016

In the Broadcaster category, Star India won a Gold Abby for Star Sports (Mauka Mauka) in sub-category 8: Best TV Sports Channel Programme Promo. Zee, too, went on to win a Gold Abby for &pictures (Bond Vs Bond) in sub-category 9: Best Movie Promo by a Movie Channel.

Goafest 2016

Goafest 2016

In the Public Relations category, eight Gold Abbies were awarded in total.

The Colombo-based agency Sarva Integrated won two Gold Abbies for brand Mawbima (Mawbima Vesak Lanterns) in two different sub-categories: Cat 22j: Media and Publications, and Cat 22n: Corporate.

Goafest 2016

The next PR agency to win a Gold was JWT for Lux (Perfume Portraits) in sub-category 22c: Consumer Goods: Toiletries, Cosmetics and Healthcare.

Goafest 2016

Dentsu Webchutney was the next PR agency to win for Helpusgreen (Helpusgreen - Sow, don't throw) in sub-category 22i: Household Products and Maintenance.

Goafest 2016

Happy Creative Services won a Gold Abby for OLA (OLA Boat) in sub-category 22n: Corporate.

Cheil India won a Gold Abby for Channv Foundation - Stop Acid Attacks (Donate a Face) in sub-category 22o: Public Service, Appeals and Charity.

Goafest 2016

The next agency to win a Gold Abby was Seagull Advertising for Aapla Ghar (Wari) in sub-category 22r: Events and Experiential PR.

Goafest 2016

The last agency in the list to win a Gold Abby was Publicis Communications for Ambuja Cements (A Giant's Story) in sub-category 22s: Celebrity Endorsement.

Goafest 2016

In the Direct category, Dentsu Creative Impact won a Gold Abby for Max Healthcare (One Breath - He, She and Them) in sub-category 19c: Direct Response Print.

Goafest 2016

In the same category, Taproot Dentsu went on to win a Gold Abby for The Times of India (Waiting For You) in sub-category 19h: Direct Campaign Using Any 2 Form.

Goafest 2016

In the Brand Activation category, DDB Mudra Group, Cheil, and JWT went on to win a Gold Abby each.

DDB Mudra Group won a Gold for Unicef, India (Paheli ki Saheli) in sub-category Cat 21s: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) Including, Out-of-Store Sampling, Glasses, Beer mats and Ashtrays, Flyers, Stickers, signage, Street art, Street furniture, and Transit advertising.

Goafest 2016

Cheil India went on to win a Gold for Samsung Joy Plus Televisions and Sanjay Gandhi Animal Care Centre (Spread the Joy) in sub-category 21u: Use of Customer in-Store Experience Including: In-door Temporary Installations and Displays, Using Samples, Special Discounts, Customer Marketing, Promotions, Incentives, Product Demonstrations, Store-within-a-store, Banners, Posters).

Goafest 2016

JWT was the last agency in the list to win a Gold Abby for Airtel (Udaan) in sub-category 21v: Sponsorship or Partnership Campaigns for a Campaign That Utilised a Sponsorship or Tie-in Partner Effectively (Sports or Entertainment).

Goafest 2016

In the Branded Content category, Brave New World Communications was the only agency to win a Gold Abby for The Roadster Life Co (Roadster Pocketman) in sub-category 20B: Best Non-Fiction Programme, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Entertainment Show Around a Product(s) or Brand(s) Including TV, Mini-series, Web series, Cinema, DVD releases, and Online/Digital).

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