ZenithOptimedia (ZO) has been appointed as the media partner of Percept H, having won the media mandate for automaker Toyota's Innova, Corolla Altis, Fortuner, and Camry Hybrid brands. The agency's Bengaluru office will handle the account. ZO already handles Toyota across China, Europe, as well as the US markets.
Commenting on the win, Hari Krishnan, managing director, ZenithOptimedia, says, "It is a matter of pride for us to collaborate with Percept H for Toyota's media requirements. The competitive nature of the market calls for an innovative media approach. By deploying our live RoI tools, we will amplify Toyota's communications and support its powerful launch and growth plans in India."
ZenithOptimedia is a global media services network which claims to employ over 7,500 people who work in 262 offices, across 74 countries. Part of the Publicis Groupe, ZenithOptimedia Group's key clients include Nestle, Micromax, LVMH Group, Jabong, H&M, Truecaller, and Fitbit. Through Performics and Resultrix, it also handles amongst others, the digital duties on Air Vistara, Airtel, OLX, ICICI Bank, Star India, Standard Chartered Bank, Birla Sun Life Insurance, and Tata AIG Life Insurance.