Dheeraj Sinha, chief strategy officer, South and South East Asia, Grey Group, has quit the agency. He was with Grey for four years.
Sinha, who obtained a post-graduate degree from MICA (Mudra Institute of Communications Ahmedabad) in 1999, has 17 years of experience. Before Grey, he worked with Bates 141 as regional planning director. During that stint, he went on to write a book in 2011, titled Consumer India - Inside the Indian Mind and Wallet. Prior to that, he had worked with agencies like Euro RSCG and McCann. In 2015, while he was with Grey, Sinha penned another book, titled India Reloaded - Inside the Resurgent Indian Consumer Market.