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Online video ads deliver higher ROI than TV ads: Study

By afaqs! news bureau , afaqs!, New Delhi | In Digital | April 21, 2016
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The study has been conducted by YouTube and Dentsu Aegis Network-owned analytics firm Data2Decisions.

Editor's Note: This article is a part of a new section on the business of Digital Video that will soon appear on afaqs!

Online video ad units deliver up to 50 per cent more return on investment (ROI) as compared to TV ads, according to a study jointly conducted by YouTube and Dentsu Aegis Network-owned analytics firm Data2Decisions.

According to the analytics firm, brands will do well to invest more of their media budgets on YouTube than they presently do, reports The Drum.

"We have been modelling online video for clients (through) the past five years and our experience consistently finds higher ROIs from online video, compared to TV," said Paul Dyson, founder, Data2Decisions.

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