The social networking site Facebook has appointed Parul Arora as the creative strategist for its Creative Shop, a division under Facebook for Business. The Creative Shop is a team of brand marketers, creative directors, and strategists who work for business development of their clients.
Confirming the development, a spokesperson from Facebook says, "(Juhi) Kalia is head of Facebook's Creative Shop in India. (Parul) Arora, who has joined as creative strategist for Creative Shop, will help Facebook be the best creative partner to agencies and clients we work with in India."
Prior to joining Facebook, Arora worked as executive creative director with L&K Saatchi & Saatchi, a full-service advertising, digital, and social media marketing agency.