Mid-Day Infomedia, a part of Jagran Prakashan, has assigned its creative mandate to FCB Ulka. As part of the win, the agency will manage the creative duties for Mid-Day, Gujarati Mid-Day, and the Urdu newspaper Inquilab.
Nitin Karkare, CEO, FCB Ulka, adds, "I am delighted that Mid-Day has selected FCB Ulka as its creative partner. Mid-Day is the soul of Mumbai, and I have fond memories of having grown up reading the paper. I look forward to work with Mid-Day and help it reclaim its place in the sun."