Rediffusion-Y&R has appointed Ulka Chauhan as vice-president, new business development and strategic planning. Chauhan will work closely with Dhunji S Wadia, president, Rediffusion-Y&R.
Chauhan comes with experience from Y&R New York. She has worked on various brands such as Burger King, AT&T, Colgate Palmolive, and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently, Chauhan developed and managed Vanilla Kids, an online shop retailing clothing and accessories for kids, in Zurich.
She is a qualified associate in Applied Science, Advertising and Marketing Communications from the Fashion Institute of Technology, New York.
Commenting on her appointment, Wadia, says, "With over 15 years of experience, (Ulka) Chauhan brings the right mix of talent, experience, and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank."
Chauhan, who is quite upbeat about her appointment, says, "What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with (Dhunji) Wadia and the team."