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Delhi Tourism and Transportation Development Corporation initiates agency pitch
The government body aims to promote Delhi as a tourist destination.
The Delhi Tourism and Transportation Development Corporation (DTTDC), a government body, set up under the aegis of the Government of NCT of Delhi, is in the process of re-developing its brand identity and communications strategy to establish Delhi as a tourist destination globally.
For the first time, DTTDC has invited advertising and digital media agencies for a pitch to help the tourism body transform Delhi's image as a world class and favourable tourist destination.
DTTDC, on July 2, through a tender advertisement on its website, as well as in the national daily Hindustan Times, invited Expression of Interest (EoI - application) from advertising and digital agencies to apply on its website for drawing up a brand identity design, creative communication strategy, media strategy, and planning for advertising assignment and media publicity for Delhi as a tourist destination.
The last day of applying for the agencies is July 13. The tenders would be opened on August 8 by DDTDC, which would be followed by a multi-agency pitch.
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