afaqs!

Delhi Tourism and Transportation Development Corporation initiates agency pitch

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | July 05, 2016
The government body aims to promote Delhi as a tourist destination.

The Delhi Tourism and Transportation Development Corporation (DTTDC), a government body, set up under the aegis of the Government of NCT of Delhi, is in the process of re-developing its brand identity and communications strategy to establish Delhi as a tourist destination globally.

For the first time, DTTDC has invited advertising and digital media agencies for a pitch to help the tourism body transform Delhi's image as a world class and favourable tourist destination.

Delhi Tourism and Transportation Development Corporation

DTTDC, on July 2, through a tender advertisement on its website, as well as in the national daily Hindustan Times, invited Expression of Interest (EoI - application) from advertising and digital agencies to apply on its website for drawing up a brand identity design, creative communication strategy, media strategy, and planning for advertising assignment and media publicity for Delhi as a tourist destination.

The last day of applying for the agencies is July 13. The tenders would be opened on August 8 by DDTDC, which would be followed by a multi-agency pitch.