DDB Mudra Group has bagged the managed marketing services duties of SAP India, a business software solutions company. The account was won following a multi-agency pitch.
As part of the win, the agency has created a bespoke infrastructure for creative and content development, digital and social media marketing, tele-marketing, audience engagement, experiential marketing, and event design, along with programme management functions of the brand with an integrated approach.
Commenting on the partnership, Rajesh Kumar, vice-president, audience, industry and digital marketing, SAP Asia-Pacific and Japan, says, "Delivering experiential marketing in today's omni-channel environment requires deep expertise as well as scale. DDB Mudra Group's long-standing presence in this market, talent, and commitment to the partnership gives us confidence in beginning this journey together."
Madhukar Kamath, group CEO and managing director, DDB Mudra Group, adds, "This is one of the most challenging yet exciting assignments I have been associated with in recent times. An engagement of this nature for a B2B brand is a rarity in the agency landscape. The managed marketing service model is also in line with the global alignment of SAP with the Omnicom Group."
Vandana Das, president, DDB Mudra North, shares, "Winning the SAP business has indeed been a triumph for us. Creating a managed marketing services model to provide an end-to-end B2B solution is quite a unique concept in the agency environment and I am proud that DDB Mudra North has got this wonderful opportunity. We have the infrastructure and the talent to support the challenging requirements and with great business partners at SAP, we are aiming for nothing less than success."
Team SAP includes over 50 experts, spread across three DDB Mudra locations across India, who are responsible for focussed and relevant content creation for various marketing functions from a B2B perspective. Led by Ashwani Dhingra, senior vice-president, DDB Mudra North, this team has been set up to create a set of competency centres across major marketing domains and to cater to the dynamic needs of the brand.
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is an integrated marketing communications and services network with offices in 15 cities. Its services include advertising, media planning and buying, digital and data-driven marketing, technology, health and lifestyle, OOH, retail design and visual merchandising, experiential marketing (promotions, events, rural), trade marketing, youth Mmarketing, localisation of pre-media services, content creation, strategy, and design consultancy.