The quick service restaurant (QSR) and sandwich chain Subway has announced a new logo as part of its new advertising campaign at its Connecticut office in the United States of America (USA) on August 5, 2016.
As part of the brand's new ad campaign, two new broadcast spots, Clean Slate and Everyone, were aired on Friday, August 5, during prime time, and across digital channels. The commercials highlight #SearchforBetter and Subway's role in that journey.
The new logo and symbol, along with additional visual assets, will roll out at all Subway restaurants (including those in India), communications, and digital experiences worldwide beginning early 2017.
This is the next step in the evolution of the brand following menu enhancements and the launch of Subway Digital earlier this year. The ability to position the Subway brand as a delicious, nutritious and affordable choice for today's discerning consumers, and to reach them across all channels is essential to these changes, says the company in a press release.
The press note goes on to say, "The new logo stands up tall, bold and confident, and captures the essence of the brand with a fresh, contemporary look. The core colours have been optimised, and the symbol, a new asset for the brand, distils the iconic arrows into a powerful and simple mark. The arrows symbolise the choices Subway provides its guests."
Even as it appears to be a simpler version compared to the old logo, the new logo contains the long-standing arrows that have been a part of its lettering since the beginning.
Commenting on the announcement, Suzanne Greco, president and CEO, Subway restaurants, says, "We are on an exciting journey to meet the changing tastes of our guests. The Subway brand is recognised throughout the world and the new look reinforces our commitment to stay fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage."
Subway is a registered trademark of Subway IP Inc. The company, which was founded 50 years ago by the then 17-year-old Fred DeLuca and family friend Dr Peter Buck, is still a family-owned business. The chain, which has on offer made-to-order sandwiches and salads, claims to be present in 112 countries across more than 44,000 franchised locations.