Sony Pictures Networks' (SPN) OTT (over-the-top) platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency's Mumbai office.
Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, executive vice-president and head, digital business, Sony Pictures Networks India, says in a press release, "During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis, we saw the right creative partner who could help us with its strategic insights. With its expertise we hope to drive impactful campaigns and create meaningful conversations around our brand."
Expressing his view on the account win, Paritosh Srivastava, chief operating officer, Publicis Ambience, says in a press release, "We are excited and proud to be associated with a brand like SonyLIV. With a growing audience in this digital era, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realise the grand ambitions."
Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from a strong line-up of events across sports and music.