The FCB Ulka Group has announced the elevation of Joemon Thaliath to the position of chief executive officer (CEO), FCB Interface. Prior to this, he was chief operating officer (COO) at the agency.
An advertising veteran, Thaliath has built his career with Interface. Under his stewardship, the agency has partnered with Indian and multinational clients to create work for brands such as Mahindra, Oreo, Quikr, Nivea, and Blue Star.
Commenting on the elevation, Rohit Ohri, chairman and CEO, FCB Ulka Group, says, "(Joe) Thaliath believes in putting people first, and given the nature of our business, that is the only way to grow a company. He commands fierce loyalty from his teams. The fact that Interface is today recognised as one of the top 20 agencies is testimony to the strong partnerships and teams that Thaliath has built. He will be a great partner to help realise the Group's vision."
Speaking on his new role, Thaliath says, "It has been famously said that you grow when you stand on the shoulders of giants. It is exciting for me to be presented with this opportunity. FCB Interface is an agency that has always let its work speak. Today, we are within striking distance of being in the top 10. It shall be our aim this year to inch closer to that goal, by doing more of what we were doing before -- creating out-of-the-box ideas to make our brands bigger."