Sunil Kataria, business head - India and SAARC, Godrej Consumer Products Limited (GCPL), has been elected chairman of the Indian Society of Advertisers (ISA). The decision was taken at the meeting of the newly elected Executive Council of the Indian Society of Advertisers held yesterday.
Kataria has diverse work experience across the FMCG and consumer services sectors in sales, marketing, and business roles. He's also had a 12-year-long stint at Marico Industries, following which he served as business head in retail and telecom sectors, leading large and complex business operations.
On his election as the chairman of ISA, he says, "Our focus would be to further strengthen the industry partnerships that we have built over decades and deliver the desired benefit to advertisers and other stake holders. I am confident that advertisers have promising times ahead. I look forward to work with industry partners and fraternity associations as a team and make this a credible, meaningful, and business impacting ecosystem."
Kataria, as an active member of the Executive Council of ISA, has been lending support to the ISA, while his colleagues from marketing and media have been active in different committees of the organisation.
Other members of the Executive Council include Atul Agrawal, senior vice-president - corporate affairs, group corporate communications, Tata Services, Anuradha Aggarwal, chief marketing officer, Marico, Abraham Mathew Alapatt, president and group head - marketing, service quality, financial services and innovation, Thomas Cook (India), Narendra Ambwani, director, Agro Tech Foods, Ajoy H Chawla, Sr vice-president, chief strategy officer, Titan Company, Paulomi Dhawan, advisor, Raymond, Sonali Dhawan, brand director, Procter & Gamble Hygiene and Health Care, Chandru Kalro, managing director, TTK Prestige, Sandeep Kataria, director - commercial, Vodafone India, Sandeep Kaul, divisional chief executive - India Tobacco Division, ITC, Sandeep Kohli, executive director - personal care, Hindustan Unilever, Beena Koshy, executive vice-president, advertising, digital and branding, Bajaj Electrical, Bharat V Patel, independent director, Birla Sun Life Asset Management Company, Prashant Richard Peres, director -marketing, chocolate, India, Mondelez India Foods, Ramakrishnan Ramamurthi, vice-chairman, joint MD and Group CEO, Polycab Wires, Samardeep Sunil Subandh, chief marketing officer, Flipkart Internet, Amit Tiwari, director, Philips India, and Brahm Vasudeva, chairman, Hawkins Cookers.
ISA, which claims to be the only national body giving a voice to advertisers over the last 60 years, has advertiser members from across industries who contribute over two-thirds of the annual national non-governmental ad spends.
ISA is also a founder member of the World Federation of Advertisers (WFA) and one of the founders of the ASCI. It also played a significant role in the formation of BARC, and partners with it to help advertisers get robust and credible data.