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Zenith retains Micromax media account

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | September 19, 2016
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The brand has appointed Isobar as its digital agency.

Zenith, a media agency from the stables of the Publicis Groupe, has retained the media planning and buying mandate of smartphone maker Micromax Informatics. The multi-agency pitch was initiated a few months back.

As per market estimates, the account size is close to Rs 200 crore.

Tanmay Mohanty

Shamsuddin Jasani

Gopa Kumar

Commenting on retaining the account, Tanmay Mohanty, Group chief executive officer, Zenith, says in a press release, "We share a wonderful working relationship with Micromax, which was impressed with our fresh approach towards the brand with our innovative thinking and rich consumer insights that we brought to the table. We will continue to put in the best of our resources, people, tools, and processes behind the Micromax brand."

In another development, the brand has appointed Dentsu Aegis Network's Isobar as its digital agency.

Commenting on the account win, Shamsuddin Jasani, managing director, Isobar India, says in a press release, "Micromax is one of the leading brands in its category and a brand which always innovates and comes up with a lot of firsts. We are very happy to have won its digital full-service mandate. We look forward to innovate together and drive the brand forward in digital."

Gopa Kumar, vice-president, Isobar India, says in a press release, "We are glad with this new partnership with Micromax. The brand shares the same passion as us when it comes to innovation and disruption. It's going to be really exciting to work with one of the top brands of the country."

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