Zopper revamps itself, unveils new logo and strap line

By afaqs! news bureau , afaqs!, Mumbai | In Digital | October 04, 2016
The new strap line reads 'Local shopping ab online', while the earlier one read 'Your local shopping app'.

The e-commerce platform Zopper has redesigned itself and launched a new logo and strap line. The redesign is meant to emphasise on the fundamentals of the brand, 'combining online and local shopping'. The old tagline was 'Your local shopping app', while the new one reads 'Local shopping ab online'.

Zopper New Logo

Zopper Old Logo

Harneet Singh Rajpal

Harneet Singh Rajpal, chief business officer, Zopper, says in a press release, "We have come a long way in the last couple of years. Our hyperlocal marketplace where we bring local retailers on board to participate in e-commerce has seen great success. We felt it was time to give the brand Zopper a makeover to bring alive the full picture for customers and retailers. The new positioning and logo will help us to uniquely establish Zopper in the minds of consumers. "

He adds, "We are going to represent our ethos in the form of a new logo and new brand strap line. The icon in our logo is a union between an awning, symbolising the trust of local stores and a location pin, the online bearing of our hyperlocal identity."

The new look is already implemented on the webiste and now it remains to be seen if this revamping brings better fortunes for the e-commerce platform.

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