Twitter sets the trend when it comes to live TV, and this time it has done so with the popular reality TV show #BiggBoss10. Millions of avid TV viewers in India can now engage, interact, and join the conversation around the show by tweeting the specially designed emoji curated by Twitter.
In order to use the emoji, viewers can simply tweet using #BB10, #BiggBoss, and #BiggBoss10. The special emoji appears next to the hashtag in the tweet, and is designed based on the classic Bigg Boss 'eye' logo.
Speaking about the launch, Viral Jani, head, TV partnerships, Twitter India, says, "Twitter is what's happening in the world of news, sports, politics, and entertainment, and it brings millions of fans closer to their favourite stars and shows. Each year, we raise the bar with Bigg Boss and introduce viewers to new innovations on the platform, and the first-ever Bigg Boss emoji will add to the excitement of Season 10 and delight fans across the globe. Along with the emoji, this season will also see lots more fun and exciting Twitter-only activations for Bigg Boss fans."
The emoji went live on Sunday morning, and will be active for the complete season. This year's season will see non-celebrities as contestants giving rise to interesting pre-show chatter on the platform. The mood on Twitter was in sync with the show's entertainment quotient, and conversations around Bigg Boss 10 reached more than 1,11,000 tweets on the day of the premiere episode. The Twitter conversation is up by 44 per cent this year, compared to last year's premiere episode day.
The popularity of the show is undisputable. In Season 9 last year, conversations around #BB9 saw more than 80,000 tweets for the premiere episode, and the overall season garnered more than 5.7 million tweets, a whopping 70 per cent higher than Season 8, positioning Bigg Boss Season 9 as the show's most tweeted season yet. This year, with the new Twitter emoji, the show wishes to break new ground with its fan base on Twitter.
The viewers can follow, as well as participate in the Twitter conversation of Bigg Boss Season 10 with the following links: Accounts to follow - Bigg Boss: @BiggBoss, Colors TV: @ColorsTV, Salman Khan: @BeingSalmanKhan, and Raj Nayak: @rajcheerfull. They can also follow hashtags such as #BiggBoss, #BB10, and #BiggBoss10.