GEC Watch: Star Plus continues to lead in Urban and U+R markets

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 02, 2017
Third match of the Paytm ODI series between India and England on DD National, replaces Naagin - Season 2 as the most watched programme in U+R market.

BARC India Data: Hindi GEC: HSM (U+R) : NCCS All : 4+ Individuals, Week 04: Saturday, January 21 to Friday, January 27, 2017

Top Channels (U+R)

Star Plus continued to be the No.1 channel with 660084 Impressions. Colors stayed at No.2 position with 640585 Impressions. Rishtey was at No.3 with 435105 Impressions while with 434591 Impressions Zee TV continued its No.4 position. Sony Entertainment Television was at fifth slot with 426238 Impressions.

GEC Paytm

Top Programs (U+R)

Interestingly the third match of the Paytm ODI series between India and England on DD National, replaced Naagin - Season 2 as the most watched programme with 12241 Impressions. Naagin - Season 2 was at No.2 position with 11430 Impressions followed by first match of the Paytm T20 series between India and England with 11164 Impressions. Naagin - Season 2 on Rishtey was at No.4 position with 10810 Impressions followed by Kumkum Bhagya with 9895 impressions at fifth position.

Top Channels in Urban Market

In Urban market Star Plus retained its top position with 467177 Impressions followed by Colors with 443414 Impressions. Sony Entertainment Television with 300398 Impressions was in the third slot where Zee TV was at No.4 slot with 257575 Impressions and Sony Sab was at No.5 position with 249748 Impressions.

Top Programmes in Urban market
'Naagin - Season 2' with 7297 Impressions continued its leading run, followed by The Kapil Sharma Show with 6721 Impressions. Colors' Shakti - Astitva Ke Ehsaas Ki was at No.3 with 6522 Impressions. 'Kumkum Bhagya' with 6062 Impressions was at No.4 position where as Sony SAB's Taarak Mehta Ka Ooltah Chashmah was at No.5 position with 6051 Impressions.

Top Channels in rural market

Rishtey continued to lead the rural market with 322909 Impressions followed by Star Utsav with 282399 Impressions. Zee Anmol with 271375 Impressions was at the third slot whereas Sony Pal with 251910 Impressions managed to secure fourth slot. DD National with 219027 Impressions booked the fifth berth.

Top Programmes in rural market

Rishtey's 'Naagin' stayed as the top programme in the rural market with 8460 Impressions followed by the third match of the Paytm ODI series between India and England on DD National with 8058 Impressions and at No.3 was the first match of the Paytm T20 series between India and England with 7480 Impressions. Colors' Naagin - Season 2 was at No.4 position with 4133 Impressions and Zee Anmol's Jodha Akbar was at No.5 with 4027 Impressions.

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