Propaganda India added another feather in it's cap after a multi-agency pitch held to determine the brand strategy and creative partner for Andhra Pradesh Tourism. It has started its journey with the Let's Vizag campaign for Andhra Pradesh that is currently on.
According to the press release shared by the agency, Propaganda India will be responsible for 360 degree communication related activities for Andhra Pradesh.
Speaking about the win, Priya Jayaraman, co-founder, Propaganda India, says, "Andhra Pradesh is a challenger brand and we had to break out of passive branding. We decided to get travellers to act on what they saw. The launch campaign saw the coming together of a jaw dropping offer, offline-online integration, a time-bound activity, and has made a new start to destination marketing in India."
Commenting on the association, Himanshu Shukla, CEO, Andhra Pradesh Tourism Authority, says, "We are delighted to have Propaganda India on board in taking our vision of Andhra Pradesh becoming one of the Top 3 destinations for tourism in India and internationally. Their passion for building this brand, a disruptive creative and solution-driven approach made the decision very easy for us. We are painting a picture for travellers about Andhra Pradesh and I believe they can capture the true essence of who we are to the world."