My FM surprises its listeners at Ahmedabad airport

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 13, 2017
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The local FM network announced the completion of a decade in Ahmedabad with a four-day-long celebration - 'Jalsavaad'.

My FM, a local FM network, announced the completion of a decade in Ahmedabad with a four-day-long celebration - 'Jalsavaad'. To promote the event, My FM carried out airport activation at Ahmedabad airport from April 6 - 9, 2017, for people flying in from cities such as Mumbai, Delhi, Bangalore and Pune.

My FM - Jalsavaad

My FM - Jalsavaad

The radio channel took its listeners by surprise by showering them with gift hampers, chocolate boxes and bottles of flavoured water, etc. The hampers were rolled out on the conveyor belts as passengers waited to collect their luggage. They were packed with quirky one liners saying "Take me, I'm yours", and customised messages.

Harrish Bhatia

Commenting on the airport activation, Harrish Bhatia, said, "We always strive to thank our listeners in a unique way. With the airport activation, we wanted to explore other means of communication to reach out to the listeners and not restrict ourselves to traditional media only."

"Jalsavaad is our way of thanking our listeners. We wanted to shower all the love and affection we have been getting from our listeners. Surprising the passengers at the airport while they were waiting for their luggage is an innovative idea in itself and passengers were delighted by the hampers," he added.

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