Havas Group announces the launch of a programmatic solution that gives clients complete visibility and control over their campaigns-- Client Trading Solution (CTS). CTS is a client facing, control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place.
Dominique Delport, global managing director, Havas Group, says in a press note, "When you consider that 75% of marketers say that they are concerned by the level of transparency in programmatic, CTS is a significant breakthrough. For the first time, we have an offer that gives clients full visibility and control. This innovative, platform gives brands full visibility on costs, investments, outcomes and ROI, across trading desks, DSPs, inventory, providers, marketplaces. Any advertiser using it can see exactly what's behind all programmatic solutions, with complete transparency allowing us to work hand-in-hand with our clients to build the best strategies for their business."
According to the press note shared with us, CTS acts as a control tower, offering clients complete visibility across trading desks, DSPs and providers. Clients can ensure the quality of their campaigns across their own objectives (visibility, fraud control, brand safety, trading practices, costs, spending, products, formats, channels, countries, etc). The platform delivers visibility of digital workflow at every stage of the campaign (programmatic media planning, partner negotiation, adserving, campaign setup, monitoring, optimisation and reporting), within a fully independent, technology agnostic ecosystem that is open to all partners. The product was developed by data scientists, MFG labs.
Raphael Mirat, product manager, MFG Labs adds,"CTS complements Havas Group's programmatic offer. It really shines when clients want both power and control, as it gives them unprecedented flexibility to allocate budget across DSPs and trading desks, without sacrificing anything on supervision and reporting. For the first time, clients have all their trading operations and related data in a single platform, secure and efficient, built on a dedicated infrastructure."
Together with MFG Labs, Havas Group launched the industry's very first Meta-DSP in 2014 and the Media Quality Barometer in 2015. The platform has already been used by Telefonica and has received endorsements from both Telefonica, tech partners and industry bodies.