Digital community for women - POPxo, today announced the appointment of Ruchira Bose as managing editor.
Prior to joining POPxo, Bose was the editor-in-chief of Travel+Leisure - India & South Asia. She led the creative and strategic direction for the brand across multiple platforms.
Priyanka Gill, founder and CEO, POPxo says in a press release, "POPxo is lucky to have a seasoned editor like Ruchira leading the content strategy for the entire group. The timing could not have been better as we are expanding our offering into distinct content verticals - Lifestyle, Fashion, Beauty and Wedding."
Bose adds "It's fabulous to be back in the space of beauty, fashion and lifestyle. POPxo has already achieved a significant growth, so this is the perfect time to fine-tune our personality as well as develop engaging and high quality content that is relevant to both our audience and our partners. Digital media is the future - and POPxo is the leading platform redefining this category in India."
Bose will be based out of Delhi and will lead the editorial and content strategy at POPxo across all divisions - text, video and social.