Social Kinnect has won digital media marketing duties for Indiabulls Ventures, a capital market company providing securities, commodity and currency broking services. The agency will be handling the creative and strategy for the brand across all their digital assets.
While Media Kinnect, the specialised media planning/buying arm of Social Kinnect, will be handling all the digital media planning and buying for the brand, the agency will be working on rebooting the brand in efforts of reaching out to the right target audience and become a part of the consideration set of the consumer.
Speaking about the win, Rohan Mehta, CEO - Social Kinnect, says, "We are excited to expand our portfolio in the Indiabulls Group. Having built strong domain knowledge in the BFSI space, we hope to have a considerable impact on the Indiabulls Ventures business. They are progressive and are in the process of rebooting the brand with a digital first approach, which puts a large responsibility on our shoulders. Digital Media will play an integral part for the brand as driving new customers and reaching out to their target audience is the primary focus for the coming year."
According to the press release shared by the agency, Indiabulls Ventures also provides depository services, equity research services to its clients and offers commodities trading through a separate company. These services are provided both through on-line and off-line distribution channels.