In a recent announcement, VML India has won the digital mandate for Marico India's Parachute Advansed Hair Oil. The mandate includes digital activation for the brands in the Parachute Advansed Hair Oil portfolio.
VML India will lead the digital and social strategy for the entire portfolio with an aim to create differentiated conversations with the sub-segments each product speaks to. The agency will be collaborating with the brand to define the role of digital for each product within the Parachute Advansed Hair Oil portfolio, aimed towards building brand preference and affinity. Another important area of focus for VML will be driving the brands' strategy in third party e-commerce, to improve visibility and create personalised shopping preferences.
Udit Bhambri, head of VML India, says in a press release, "To be able to work with a brand like Parachute Advansed is an honour. We very much look forward to partnering the brand with our digital expertise; to drive both consumer share of mind and wallet."