Viacom18's Video-on demand streaming service, VOOT, has won the 'International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution' for its Progressive Web App (PWA) product - VOOT Lite. IBC, which annually awards the latest innovations in media and technology, recognised VOOT's initiative in giving mobile web users an app-like experience to consume digital video.
VOOT was the only online video service that was shortlisted for the awards along with other leading organisations, amongst 190-plus entries from around the world. VOOT won the award at a prestigious ceremony in Amsterdam yesterday.
Speaking about the awards, Gaurav Gandhi, COO, Viacom18 Digital Ventures, says in a media statement, "To win the IBC2017 Innovation Award for Content Distribution is a huge honour for us at VOOT. In the Video streaming business, both content and technology play an equally important role. In this business particularly, partnerships and alliances are key to achieving big milestones and we would like to thank the team at Google for providing us with support in our PWA."