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Havas India appoints Sanghamitra Chakraborty to head Reckitt Benckiser account
Chakraborty has joined the agency operations as senior vice president and business head.
In a recent announcement, Havas India has appointed Sanghamitra Chakraborty as senior vice president and business head. She will be based out of Gurgaon and will lead the integrated Reckitt Benckiser (RB) team at Havas India, which is the creative partner for many of RB India brands. It is also a hub responsible for the origination of thinking and creative work on three major RB brands - Harpic, Mortein and Veet - for the entire world except for Europe and North America.
Sanghamitra Chakraborty
Nirmalya SenChakraborty joins Havas from Contract Advertising. In over 18 years in advertising and brand management, she has worked on several major global and home-grown brands such as GSK, Tata Docomo, Nestle, Maruti Suzuki, Motorola, Dabur, National Geographic and more across stints with Grey Worldwide, TBWA, Publicis, and Contract.
Welcoming her aboard, Nirmalya Sen, chief executive officer, Havas India, says in a press release, "Anyone who has worked with Shong - clients and colleagues alike - will agree that she isn't just a 'make-it-happen' person; she is a 'make-everyone-happen' person. Her energy is infectious, as is her ability to pull off the impossible. I am sure our relationship with Reckitt Benckiser will be even stronger with her at the helm."
Commenting on the development, Chakraborty says in a press release, "My decision to join Havas was easy. In an environment where agencies have been trying to redefine themselves to stay relevant, Havas, for me, seems to have found the sweet spot. It is a whole new experience to work in an environment where the offline and online worlds, as well as the creative and media worlds, have been woven seamlessly into one village and held together with the brand's philosophy of 'Better Together'. My other reason was fairly selfish; Havas and RB gave me the opportunity to be in an origin market for some of the biggest brands in the FMCG space and that, to me, is challenging and should be rewarding at the same time."