With the 11th season of India's most popular reality series, Bigg Boss, back on screens, Indian beverage company, Parle Agro, announced the launch of an exciting consumer promotion giving 10 lucky winners the opportunity to meet superstar Salman Khan. Title sponsors of the show for the second year in a row, Parle Agro has also unveiled its special Bigg Boss edition of Appy Fizz PET bottles (600 ml).
"We have been a part of Bigg Boss previously as well and the results were fruitful, resulting in Appy Fizz expanding its reach in the market and beating seasonality. This year, by collaborating with Paytm Mall, we are taking this integration one level higher with Bigg Boss edition bottles. We are using the brand to bring the association alive this season at a consumer level and own the highest top of mind recall for the brand", says Madhur Pandey, general manager, marketing, Parle Agro.
The promotion is supported with an integrated campaign to drive promotion awareness among the consumers. The 360-degree campaign, conceptualized by Sagmeister & Walsh, will run across various platforms with television being the lead medium, coupled with an aggressive focus on outdoor and digital marketing.