Krishna Mohan Jha launches new venture, 'Nine Triangles'

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | December 04, 2017
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The new boutique digital strategy consulting firm aims to address the end-to-end business challenge from digital point of view.

Krishna Mohan Jha has launched his own venture, 'Nine Triangles' which offers boutique digital strategy consulting and integrated implementation across all avenues.The new venture follows Jha's last assignment 'talentrack' - a talent exchange portal for media and entertainment sector, which Jha led as executive director.

Elaborating on the current venture, Jha says in a press note, "Digital services are being increasingly commoditized in the name of integrated campaigns. Most often than not, the implementation fol

Krishna Mohan Jha Krishna Mohan Jha

lows a pattern which subdues the enormous potential the medium offers to leverage. This is where the idea of boutique digital strategy consulting with integrated implementation came to being and thus Nine Triangles".

He adds, "With strategy at the core of our offerings, we help our clients leverage the potential of the internet. As we had assessed, we saw early traction with few known clients' contacts. In fact, we landed our first assignment even before we had finalized our name. With a team of five members, mostly senior resources from strategic background across avenues, we already have a roaster of known brands as our clients like Arihant - a leading publication house, Tree House Hotels and a car leasing company based in Mumbai".

Previously, Jha was associated with digital agency Magnon/TBWA for a period of twelve years. Donning different roles since the early days of the agency, Jha managed digital initiatives for brands across verticals and scales - Nissan, Datsun, Cipla, Haier, Standard Chartered Bank, Principal, Aptech Education, Syntel, Mastek, Choice Life Insurance, Daikin to name a few.

As per the press note, Nine Triangles will offer strategy consulting to address the end-to-end business challenge from digital point of view and help organisations exploit the potential which the medium brings along.

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