CogMat wins digital mandate for two Lohiya Group brands

In a recent announcement, CogMat has won the digital mandate for Gold Drop and Sooprlife, premium quality cooking oil brands by the Lohiya Group. The retainer account was awarded following a multi-agency pitch.

As a part of the mandate, the agency will manage the brands' entire digital media duties including social media management, search engine optimization, influencer marketing, media planning and management as well as the website creation for Gold Drop.

CogMat will concentrate on the brands' intent of reaching and engaging with their audience on social platforms focusing on English and Telugu on Facebook and YouTube, while also reaching out to newer markets and geographies.

Mitesh Lohiya, director of marketing, Lohiya Group, says in a press release, "As a trusted brand for over three decades, Gold Drop and Sooprlife are constantly looking to build a unique brand identity with creative initiatives and innovative ideas which came across in CogMat's pitch. Through this relationship, we are certain that the combination of the agency's extensive work experience and industry knowledge, together with their understanding of the brands' communication needs, will lead us through the next phase of brand evolution which is launching on Social Media platforms."

Mitchelle CarvalhoCommenting on the win, Mitchelle Carvalho, CEO, CogMat, says in a press release, "We are pleased to have a prominent FMCG brand such as Gold Drop and Sooprlife on our client list. Our main thought behind building the digital strategy is focusing communication around the brands' relationship with their consumers, their pride in bringing a quality product to the table. The strategy will be to marry our creativity and know-how with the brands' long-standing equity and reputation."