"We're coming close to the end of 2017! But before we kick-start the countdown to welcome the New Year, let us take a look at the list of top trending YouTube videos that got Indians hooked for hours. We fell in love with a 106-year-old super chef, laughed at the raw humour of our new comedy kings, relived the golden era of Bollywood music through remixes, took the best selfie, learnt the trendiest beauty hacks, watched the most sought-after movie trailers and grooved to Punjabi beats," this is how Google's video on demand platform, YouTube, started its India Rewind release.
"2017 also saw some major new records being broken in overall views for movie trailers in India, with Bahubali 2 - The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwa 2 with 23 million. Bollywood Music remains the king of the hill with Badrinath Ki Dulhania bagging the top two spots for its title track with 132 million views and the remix of the popular Tamma Tamma Again with 78 million views. Guru Randhawa's high rated Gabru, is a close third on the Most Trending Music list with 75 million".
In the press note Google states:
• 80 independent creators crossed the 1 million subscriber mark
• 145 of 200 channels received the Gold Play Button (1M subscribers) this year
• Beauty & Health, represented by 6 out of the top 10 rising creators, emerged as the fastest growing vertical
• Regional content grew exponentially, with Jimikki Kammal and Zinggat becoming national hits
Let's look at the top 10 rising YouTube creators of 2017 (India)
Top 10 Rising Creators of 2017
Home Made Solutions Gharelu Nushke (Health)
The channel specialises in sharing effective homemade natural remedies for beauty and health care. It maintains that the remedies shared are tried and tested by their people first. It has secured 26,628 per cent y-o-y subscriber growth.
FactzTech (Top 10/mystery)
This channel uploads videos about interesting, strange, mysterious, and unbelievable facts. It also caters to the spiritual side, teaches meditation and ways of positive living through its various videos. It has secured a 12,436 per cent y-o-y growth in its subscriber base.
The channel is a one-stop destination for quick beauty hacks and DIY videos using homemade remedies. The channel's subscriber base has grown by 8331 per cent in the last one year.
Harsh Beniwal (Comedy)
A popular face in the world of comedy, Harsh Beniwal finds laughter in life's usual chores. The channel has grown its subscriber base by 4622 per cent in the last one year.
Ashish Chanchlani Vines
Ahish has managed to bring his Facebook following to YouTube successfully. On his channel, he uploads hilarious vine videos which have garnered him major popularity on the platform. The channel has witnessed a 3581 per cent growth in the last one year.
Madras Central (Webseries)
The channel produces a webseries across genres in a regional language. In its descriptor it says it "taps the hearts and minds of the audience by bringing the human element to the fore." It has seen a 2441 per cent y-o-y growth.
Health Tips for You (Health)
Started in April last year, the channel focuses on healthy home remedies. Its y-o-y growth is 1977 per cent.
Ayurved Samadhan (Health)
This channel brings ayurvedic and age-old remedies to its subscribers. It has grown its subscriber base by 1898 per cent y-o-y.
Priya Malik (Beauty)
The beauty blogger and vlogger not only brings beauty tips and hacks to her space but also uploads videos with easy solutions for sewing and embroidery. The channel has grown its subscriber base by 1144 per cent y-o-y.
Indian Health (Health)
Another channel from the Health category, this one uploads videos with quick-fix healthcare solutions to everyday problems. It operates in Hindi and has seen a 935 per cent growth in its subscriber base over the year.
Now, let's have a look at the top 10 creators of 2017 (India)
BB Ki Vines (Comedy)
BB aka Bhuvan Bam, produces videos on the funny instances happening around him and his family. The channel gained 3,206,004 subscribers in 2017.
Technical Guruji (Tech)
The channel aims to help Hindi speaking viewers understand technology better. This year the channel witnessed a rise of 3,100,000 subscribers.
Vidya Vox (Music)
Fusing traditional Indian genres with Western Pop and Electronic tunes is the USP of Vidya Vox and the growing numbers of views on her videos proves her popularity among her audience. Vidya secured 2,590,000 more subscribers this year.
FactzTech (Top 10/ Mystery)
Gaining 2,500,000 subscribers this year puts this interesting tech/ facts and spiritual channel on the top creator's list as well.
Sandeep Maheshwari (Inspirational)
Sharing his personal experiences and struggles, Sandeep tries to infuse positivity and motivation among his viewers. The channel saw a rise of 2,300,000 subscribers in 2017.
Ashish Chanchlani Vines (Comedy)
The rising channel makes a cut in this list too; Ashish saw a rise of 2,150,000 subscribers this year.
Amit Bhadana (Comedy)
The sole purpose of the channel, as it is described, is to make people smile. This year, Amit's channel saw a rise of 2,100,000 subscribers.
The channel positions itself as a "professional education channel about beauty, health and fashion." It gained 2,092,000 this year.
Nisha Madhulika (Food)
The channel produces easy-to-make vegetarian recipe videos in Hindi. Nisha gained 1,850,000 subscribers during the year.
TS Madaan (Inspirational)
The channel focuses on building a better life for Hindi speaking audiences by training them on life skills, spoken English, general knowledge and more. The channel gained 1,780,000 subscribers in 2017.