Effies 2018: McCann, Paytm win big

By Suraj Ramnath , afaqs!, Mumbai | In Advertising | January 05, 2018
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McCann Worldgroup India named Agency of the Year. One97 Communications (Paytm) named Client of the Year. Meanwhile, Grand Effie goes to Ogilvy India.

At the Effie Awards ceremony, which is organised by the Ad Club of Bombay, McCann Worldgroup India bagged the Agency of the Year award. The agency went on to win 5 Golds and finished with 238 points.

McCann Worldgroup India won its first Gold award for Harpic's 'Toilet - Ek Shame Katha' campaign for Reckitt Benckiser India (CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE category). The agency won three Gold awards for One97 Communications' Paytm campaigns. The first Gold was 'Helping India conquer Note-Bandi' campaign (SERVICES - FINANCIAL SERVICES category). The second Gold was for 'India's Biggest Crash Course in Financial Literacy' campaign (CORPORATE ADVERTISING / REPUTATION category) and the third Gold was for 'A STICKER THAT BROUGHT HOPE' campaign (EXPERIENTIAL MARKETING / BRAND EXPERIENCE category). The agency went on to win its final Gold award for Narayana Health's 'Opening the door for breast self-examination in rural India' campaign (HEALTHCARE category).

McCann Worldgroup India team celebrating Agency of the Year award McCann Worldgroup India team celebrating Agency of the Year award

Team members of One97 Communication celebrate after winning Client of the Year award Team members of One97 Communication celebrate after winning Client of the Year award

Ogilvy that followed at second position with 177 points ended up with Grand Effie award and 4 Golds. The agency won Grand Effie award for Star Plus' 'Nayi Soch' campaign. The first two Gold awards was won by the agency was for Yum Restaurants Marketing's 'Dominos Loves Pizza Hut!' campaign for Pizza Hut and for Perfetti Van Melle India's 'Chupa Chups - Take fun seriously' campaign (CONSUMER PRODUCTS - CONFECTIONARY & FOOD category). The third Gold award was for Department of Tourism, Government of Rajasthan's '(Jaane Kya Dikh Jaye) You haven't seen it all' campaign (SERVICES - OTHERS category) and the last Gold award was for Amazon Seller Services' 'Inspiring India's New Dreamers' campaign for Amazon.in (INTEGRATED ADVERTISING CAMPAIGN category).

Team members of Ogilvy & Mather India celebrate post winning Grand Effie award Team members of Ogilvy & Mather India celebrate post winning Grand Effie award

JWT won a Gold award for United Nations Children's Fund (UNICEF) India's 'EVERY HALF COUNTS' campaign (SMALL TOWN & RURAL MARKETING category).

Hindustan Unilever won two Gold awards for Surf Excel's campaigns. The first Gold was for 'Neki Ek Ibadat' campaign (CONSUMER PRODUCTS - OTHERS category) and the second Gold award was for 'Giving The Fight Against Dirt A Karmic Perspective' campaign (BEST ONGOING CAMPAIGN category).

Medulla Communications won a Gold award for Indian Association of Palliative Care (IAPC)'s 'Last Laugh' campaign (HEALTHCARE category).

One97 Communications went on to win Client of the Year award with 58 points. At No.2 was Hindustan Unilever with 48 points followed by Reckitt Benckiser India at No.3 with 40 points.

Commenting on the win Prasoon Joshi, chairman of McCann Asia Pacific, and CEO and chief creative officer of McCann India, says, "It is a great feeling especially in a year where we have possibly won all the creative awards. Whether it is a Grand Prix at Cannes, 16 Lions at Cannes, Grand Clio or Black Pencil or a huge number of awards in Asia Pacific, it has been a great year for us and to win Agency of the Year at Effies, makes it a full circle."

Click here to view Agency Of The Year.

Click here to view Client Of The Year.

Click here to view EFFIE 2018 RESULTS.

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