WPP's GroupM, a global media investment group, has agreed to acquire digitally-led creative agency, The Glitch in India. The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM's larger infrastructure and agency ecosystem.
Speaking about the acquisition, CVL Srinivas, country manager, WPP India and CEO, GroupM South Asia, says in a press note, "The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients. The Glitch has done some outstanding work for clients and we eagerly look forward to their coming on board."
Rohit Raj, co-founder and creative chief, The Glitch, says, "With GroupM, we have found the perfect partner who compliments our skills and shares a similar vision on the future of advertising. We will be able to use their strong expertise in data and analytics to help craft more insightful and effective campaigns for brands and help close the loop with a superior understanding of content and creative strategy to serve today's economy."
Varun Duggirala, co-Founder and content chief, The Glitch, adds, "With our Right brain core of creative strategy and content and GroupM's vast left brain core of media, data and analytics paired with their increasing content focus, we truly believe we're completing the right mix to fuel overall exponential growth and deliver the most value to our clients."
The Glitch is a digitally-led creative agency and has clientele across industries and platforms. The agency has offices in Mumbai and New Delhi.