Isobar India, a full-service digital agency from Dentsu Aegis Network, has been appointed as the digital partner for LIXIL Water Technology. As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office. The agency won the account following a multi-agency pitch.
Speaking about the win, Gopa Kumar, executive vice president, Isobar India, says, "We're excited and proud that LIXIL Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work."
Accordning to the press release shared by the agency, headquartered in Tokyo, LIXIL Corporation (LIXIL) is a global leader in the housing and building industry, represented by its powerful range of brands including Worlds #1 super premium sanitary fittings brand - GROHE and other category leading brands such as American Standard and INAX.
Commenting on the association, Aparna Deshmukh, senior director marketing - LIXIL Water Technology, says, "We at LIXIL India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands GROHE and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story."