Havas Media India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company. The account size is estimated to be upwards of Rs 50 crore and will be handled by the agency's Bangalore office, led by Saurabh Jain, vice-president - South, Havas Media India.
Speaking about the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO - Havas Group, North India, says, "Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us as it operates within a regulated sector; plus the online pharmacy space is still at a nascent stage in India... Together, with the capabilities of our health and wellness division, Havas Life Sorento, we are positive we'll create value for the client. We look forward to a long and mutually-fulfilling partnership with Netmeds."
Mohit Joshi, managing director, Havas Media Group, India, adds, "Havas' Meaningful Brands framework cantered on digital will be a key in mapping the brand chart for Netmeds. According to our research, brands that are meaningful enjoy 60 per cent higher attachment among consumers in the health and wellness industry and have an 85 per cent higher chance of repurchase in the e-com sector. We are excited to have Netmeds.com on our roster. This win further bolsters our E-commerce portfolio."
According to the press release shared by the agency, Netmeds.com, the Chennai-based online pharmacy store, is led by Pradeep Dadha, the founder and CEO. Currently, it has eight fulfilment centres operational in Chennai, Mumbai, Bengaluru, Hyderabad, Delhi, Pune, Ahmedabad, and Kochi. It boasts a long and rich legacy in the pharma industry. Since 1914, more than 100 years ago, the Dadha family first ventured into the pharmaceutical retailing business and later entered into drug manufacturing in 1972. The manufacturing unit, Tamil Nadu Dadha Pharmaceuticals, was later merged with Sun Pharma in 1996. Netmeds began its operations in 2015.
Pradeep Dadha, founder and CEO, Netmeds.com, says in a press company statement, "Netmeds has positioned itself as 'India Ki Pharmacy' by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since e-commerce is a space that's ever-evolving, agile and digital-first, partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth."